New Search Bytes — every confirmed Google update & AI-search move on one timeline. Zero noise. Track it →
From The Research Desk

The Intersection of SEO,
GEO & AI Search

Research on SEO strategy, GEO architecture, AEO execution, and the tools, frameworks and workflows behind the results.

📡 Search Bytes Every confirmed Google algorithm update, Search-docs change & AI-search move — one agent-curated timeline, zero SERP-test noise. Track updates →
ChatGPT reads your raw HTML, then cites you in its answer
AI-SEO
ChatGPT SEO: How to Rank and Get Cited in ChatGPT (2026)

ChatGPT drives most of the AI traffic that reaches your site. Here is how it finds, trusts, and cite…

Query fan-out: one question becomes many searches that an AI synthesises and cites
GEO
What Is GEO? A Practitioner’s Guide to Generative Engine Optimization (2026)

GEO is the new layer on top of SEO that gets you cited by ChatGPT, Gemini, and Perplexity. A practit…

ai-seo
SSR Inspector, A Free Chrome Extension t
AI-SEO
SSR Inspector, A Free Chrome Extension to Audit SSR vs CSR in 30 Seconds

I've shipped SSR Inspector, a free Chrome extension that runs a 3-way audit comparing raw HTML, live…

seo
18 Steps to Perform an Enterprise SEO Au
SEO
18 Steps to Perform an Enterprise SEO Audit in 2025

A complete 18-step enterprise SEO audit framework: crawl-budget, indexation, site architecture, inte…

seo
12 Steps to Recover from Google's Helpfu
SEO
12 Steps to Recover from Google's Helpful Content Update in 2025

A practical 12-step playbook for sites hit by Google's Helpful Content Updates (HCU) in 2023–2025. B…

seo
7 Easy Steps on How to Win Featured Snip
SEO
7 Easy Steps on How to Win Featured Snippets on Google in 2025

A practical guide to engineering content for featured snippets and AI Overviews. Structure, schema, …

ai-seo
How AI Is Going to Impact SEO Jobs in 20
AI-SEO
How AI Is Going to Impact SEO Jobs in 2025 and Beyond

AI is reshaping the SEO profession faster than any prior shift. Which roles disappear, which expand,…