Hi.
I am Devendra Saini,
an SEO Expert
Associated and Featured IN:
SEO Expert India
I’m Devendra Saini, an Indian SEO expert. Having been in the SEO Industry for a while, after testing many ranking signals, I know what works and what doesn’t. I’ve helped many startups, medium & large-scale businesses escalate their organic growth & visibility, and it’s time for me to help your business propel online.
As a proactive SEO expert in India, I regularly contribute my recommendations & advice to some of the largest SEO Communities, Groups and forums, and kill FOMO! I keep up-to-date with the highly competitive search ecosystem & all the latest SEO strategies – many of which I cover on my blog in detail.
Just a testament to my claims, I also Rank in the Top 5 Results of Google on Keywords like “SEO Expert India” and ” SEO Consultant India” and sometimes even No. 1
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My Experience as SEO Consultant
Presently, I am dedicated to growing organic growth for Asia’s Largest Mobile Gaming Company headquartered in Bengaluru, which is Mobile Premier League, as Head of Search Engine Optimisation as an Inhouse SEO Expert, which includes managing visibility across Search Engines and Play Store & App Store rankings. MPL has over 150 Million users worldwide.
Before that, I worked with one of India’s fastest-growing Digital Marketing Agencies as Head of the SEO Dept, where I worked with more than 100 clients across multiple categories and geographies, which includes some of the largest E-commerce, Ed-tech, Healthcare, Travel & Hyperlocal Businesses in India, USA, Europe, Australia & New Zealand.
2020-23
Global Head of SEO - MPL
I am spearheading SEO & ASO Vertical for MPL, which is an Indian Gaming Unicorn valued at $2.3 Billion.
2020
Head of SEO - Obbserv
I worked as Head of Search. I managed a Team of 30+ SEO specialists & 50 active clients.
2014
SEO Manager - Obbserv
I worked as Manager of SEO. Leading a Team of 10+ SEO specialists & 20 active clients.
2010-14
Freelance SEO Consultant in India
I started as a freelance SEO Expert in India. Mostly managed Local SEO clients & Affiliate SEO Websites.
Search Engine Optimization Services
International SEO
As a renowned SEO Expert in India, I specialise in multilingual SEO projects. Helping Business expands its visibility in different countries with the right recommendations to dominate SERPs. I will also help you recommend a proper geographical expansion strategy, such as the CCTLD Approach, Sub-Directory Expansion or Choosing Subdomains, with a robust International Search engine optimization strategy.
Local SEO
I have worked with some of the complex and competitive Local and hyper-local Startups across countries like the United States, India, Australia and the UK, helping them crack top rankings with thousands of pages and locations. I will Optimize your website & GMB with local ranking factors to BOOST your organic visibility to Rank High on SERPs and generate more local business!
Ecommerce SEO
No Matter, Whether it is a Small Shopify Store or a Giant website with thousands of products in the portfolio, I have worked with all kinds of E-Commerce clients. There are some Fundamental Search Engine Optimisation issues that can stop the organic growth of an e-commerce store and I can help you unlock them. E-commerce SEO is the process of enhancing the visibility of your online store when people are searching for your products & categories on SERP. I have hands-on experience with almost all kinds of CMS, such as Shopify, WooCommerce, Magento, Next.js, Angular.js, vue.js based CMS.
Topical SEO & Content Marketing Strategy
Unlike other SEO Experts, For me, Content is the Core Pillar of Search Engine Optimization. It's not about 10, 20, 30 or 100 keywords. Your website has the potential to rank on thousands of Keywords, which can bring in TOFU & BOFU traffic. My SEO Expert Services Include a customised Topical Clustering Approach to defeat the likes of Authority websites in your category/Niche. With a rigorous Competitor Analysis and reverse engineering, Selecting the right keywords to build a strong Information Architecture and topical Relevance is what helps brands outrank competitors.
Technical SEO
Crawl budget, Rendering, Cannibalisation, Index bloat, Complex Schemas, Improper HTTP responses, Content Decay, You name it and I have solved it for many brands with a solid SEO Strategy. Technical SEO can Screw your Search Rankings, and having a strong Technical SEO is a backbone of a Solid Search Engine Optimization Plan. Auditing your website to find all technical glitches and issues on your website that can cause quality concerns when crawlers crawl the website.
Link Building & Reactive PR
Search Engine Algorithms can tank you if your existing SEO experts indulge in any spammy backlinking activity. Let me tell you an honest truth that Most of the SEO Experts and SEO Agencies in India build crappy backlinks. Acquiring quality & relevant links that move the needle on SERPs. Building strong PR and editorial Links to gain trust & authority to dominate the highly competitive niches. Off Page SEO is another core SEO Pillar which can help you improve your search rankings only if done correctly.
Hire an SEO Consultant in India Whom You Can Trust!
I won’t deny the fact that it’s effortless for any person on the internet to claim themselves as an SEO expert, but let me give some good points to trust me & help you with SEO.
I’ve helped numerous businesses develop a result-oriented Digital strategy that helped increase their rankings on Google but also provided quality traffic & consistent revenue (because ROI is what matters!).
SEO Success doesn’t come easy. I have faced & resolved some of the complex Technical SEO challenges for various medium & large-scale websites. Some of them are Javascript SEO and rendering Issues, Index bloat, Site-wide Keyword Cannibalisation, Malicious redirects, Hacked and compromised websites, Spamdexing issues, Crawl budget wastage, Incorrect Multi Geography Implementations, complex website migrations, Bad Crawl depth, Bad Information Architecture, Content decay … and the list goes ON!
Search Engine Ranking algorithms have consistently changed themselves in the last decade. A solid understanding of evolving search intent has helped me make data-driven decisions in building my SEO strategy, eliminating chances of having any penalty from core updates.
I make consistent appearances on many SEO and digital marketing-related clubhouse podcasts, webinars, and summits. I love expressing my views and thoughts with others in the industry to showcase the results of SEO experiments that I’ve run. It also helps me benchmark myself in the industry and get many working methods, techniques & insights from other experts, which is no less than a growth hack for my strategies.
Technical SEO Services
Website Migrations
Website Migrations can Tank your Search Engine Rankings if taken lightly. Your pages can drop rankings in search results. Migrating your site with adequate planning and taking necessary precautions so you don't lose your existing authority and rankings. With ongoing optimization efforts, my team of SEO experts can plan a detailed migration strategy depending on the type of website and pass each migration through multiple Quality checks to avoid any anomaly.
SEO Audits
A detailed website audit that will give you exact idea of what is the status of your website w.r.t to Technology, Content & Authority and what are the issues that you have to fix to grow your organic rankings and Traffic
Penalty Removal
When you hire SEO expert with an old-school understanding of Search engine optimisation and some self-proclaimed experts who claim guaranteed SEO success in a short period of time, then you risk your business with a potential penalty and your website can even Vanish from Search results in case of Manual Action. Get hit by a Manal action or a Google core update? Don't worry, I have it all covered in this. I will help you remove your existing penalty and get you where you were before. It's not an easy task but it takes time and patience, and I have a proven track record of uplifting algorithmic penalties on multiple clients from Multiple Core Updates from 2020-2023.
Website Hacked ?
Search Engine Rankings Impacted by a sudden security breach? Or Spamdexed by an attacker. I will help your website get back in shape and suggest ways to improve your website's security to avoid any future Attacks. I will also help you deindex all the hacked web pages that are indexed on Google and create Index bloat.
Javascript SEO
Is your Business Website not getting crawled by Google? I will help your website fix all the crawlability issues related to Javascript SEO and Make sure your website gets rendered by Google.
Core web Vitals
As a Google SEO expert, webpage speed and fixing page experience are very important. I will help improve your webpage speed w.r.t Google core web vitals and help you pass your pages in the Search Console.
An SEO Expert's Tools Stack
Don't take my word for it!
I know you might still find it hard to trust me. So, here is what some of the Best Digital Marketing Experts, Founders & Leaders have to say about me.
SEO Takes Time! But Not for Everyone - Reactive SEO Consultancy
- I have a Reactive Approach towards SEO & With this approach, I can trigger some quick growth for some clients which had good potential and fix areas exactly where they lag ( See the kind of growth I achieved for one of a business in just 3 months I work with in the left side Screenshot )
- Devendra’s SEO consultancy services are Focused on driving new leads/sales for your business with increased high-intent organic traffic
- As an experienced SEO Consultant, I have a powerful portfolio of SEO Case Studies that show the substantial growth I have achieved for clients in Google Organic Search
- My Freelance SEO consultancy services are designed to fit the needs of any type of business [ SaaS, Local, E-commerce, Gaming,
- I offer full SEO Consultation, providing everything you would expect from an SEO agency.
- I am recognised within the SEO industry; I am featured on Clutch, Google My Business and LinkedIn with over 5,000 Followers.
Why Hire me as your SEO Consultant?
It’s a no-brainer – you want to hire the best search engine optimisation expert to grow your revenue from Google Search. When you hire Devendra Saini you can be assured of a superb ROI. I am not the Kind of SEO expert who over-promises and under-delivers but can rather believe in setting the right approach, and strategy and making data-driven decisions to achieve desired results
As an Experienced SEO expert, I can take your website SEO reach new heights. Absolutely everything that I have learned and practised over the years, I continue to implement my learnings day in and day out – ensuring that no stone is left unturned when finding ways for your business to grow online.
I understand the current situation of the website and then formulate a tailor-made SEO strategy that identifies all the current pain points and how to solve them. Every website is different and can’t be ranked with a similar approach. That is where my decade-long experience comes in with the right recommendations that can grow your website’s organic Search visibility over a certain period of time.
My mission is to get your website higher rankings, quality traffic, and leads and grow your revenue.
Common SEO FAQ
Most frequent questions and answers
Who is the best SEO expert in India?
No one can claim themselves as the Best SEO expert anywhere in the world. The only criteria you can consider a good SEO Expert are their ability to bring sustainable growth to your brand and how much results he has delivered in his past projects with diverse industry clients.
How much does SEO cost ?
Other SEO Experts in India do charge much less and I am sorry I am not one of them!
Most SEO techniques they use are outdated and don’t work any more; that’s why you don’t see results.
The cost of an SEO Service / Package depends on the type, competition & size of the business and the kind of growth a client or company expects to be delivered. If you want sustainable growth and do not want your site to drop traffic and rankings in the next Core Algorithm update, you will have to do a lot of Quality Work.
SEO Costing can be divided into the following parts :
- SEO Strategy / Consultation / Management
- SEO Execution
- Quality/Expert Content Writing, Editing & Research
- Technology – Web development, UI/UX & Design
- Conversion Rate Optimisation & Inbound Marketing
- Data Analytics / Analysis
- Link Building / Outreach / PR / Brand Marketing
For Small-scale businesses, Lead Generation and local SEO might cost around 25,000 ($400) to 1,00,000 ($1500) INR Per Month.
The whole Package of the above deliverables can range from as low as $1000/Month to $10,000 or INR 50,000 to 7,00,000 Per Month for a medium-to-scale business.
For Enterprise Businesses, SEO can cost as high as $10,000-$25,000 Per Month.
What is local SEO?
Local SEO is more intended towards businesses that serve their customers in regional geography. Their potential customers/target audience is specifically searching for their products and services in that specific city/area/locality.
Local SEO is for businesses Like Dentists, Clinics, Restaurants, Plumbers, etc.
Keywords that businesses want to rank would be: Dentists in New Delhi, Dentists Near me, Plumbing Service Near Me, Plumbers in NYC, etc.
An SEO Expert will optimize your website & Google My Business listing to rank well on these Searches and proximity where the potential customer is searching for your product or service.
Is SEO important for eCommerce?
Yes, SEO is Important for every website out there, not just e-commerce. Google Search is one of the first digital touchpoints of a potential customer starting to search for information. It’s essential to rank well on Google to get your business discovered & grow a sustainable traffic channel for your online revenue growth.
If I take the example of brands like Myntra, Amazon, eBay, etc. Search Engine Optmization has been one of the Important parts of Digital Marketing Strategy. They Acquire Millions of Organic User Traffic from Major Search Engines Like Google, Bing, Yahoo, etc.
What are SEO tools?
To make data-driven decisions, a Search engine optimization expert uses multiple tools in processes like Keyword Research, Content Marketing, Online Reputation management, analysis of core web vitals, rank tracking, Competitor analysis, Off page optimization, etc.
Tools help us to provide data that is used to build, enhance and curate our SEO Strategy. Some tools are of utmost importance to get the correct benchmarking of data points for the success of any SEO campaign.
Tools like Ahrefs, SEMrush, Screaming Frog, Rank Trackers, Google Search Console, and Google Analytics are some of the essentials for an SEO Consultant to get better results.
Can I run Google ads in parallel with SEO?
Yes, your Google Adwords combination with SEO will help marketing campaigns perform exceptionally well.
Google Ads, which is PPC traffic, is also high in intent and can bring in relevant user traffic on the website and can help you get good leads or business. However, with growing competition, PPC is becoming more costlier as an online marketing channel.
Search Engine Optimization will support your Google Ads campaign and will bring your customer acquisition cost down with time as it is organic in nature, and you don’t pay anything to Google for an Organic click.
What is Keyword Research in SEO?
Solid Keyword Research has proven to be an important part of successful SEO strategies. As an SEO Specialist, I have a unique process of doing in-depth keyword research with Intent Mapping and then doing an Intent Verification to have less volatility on the Search Engine Result Pages.
This also includes an exhaustive analysis of all the competitors and usage of multiple tools like Google Keyword Planner, Ahrefs, Semrush, etc.
Picking up the right keywords is extremely crucial to the growth of organic traffic and revenue
Is SEO a good career choice?
SEO is an $80+ Billion Industry (2019 ). After Covid, the demand has further increased. SEO is a fantastic career choice for passionate people, and I have seen people making huge revenue and money out of it.
But You have to be very good to achieve a successful career in SEO.
A Search Engine Optimization expert in a company is also paid a good salary depending upon the type of company and role.
SEO is a good Career choice and I myself have had a great career in SEO so far.
IS SEO DEAD?
Surprisingly, this question gets a lot of attention in the industry. As Long as organic results are live and visible on a search query, SEO will be there forever.
I honestly don’t see SEO being dead for at least 25 Years from now – especially when businesses are rapidly becoming more aware of it, as well as wanting to dominate their competition online.
HOW LONG DOES SEO TAKE?
Since SEO isn’t just one thing to implement, it’s altogether a product in itself that needs strategy, planning & seamless execution to implement. On Average, an SEO campaign can take at least 3-6 Months to Implement & deliver results by 6-9 Months for small to medium scale businesses.
It also depends on the Natural Authority & Trust of the website in the eyes of Google; in such cases, results might come very fast ( 1-2 Months ).
HOW MANY BACKLINKS DOES MY WEBSITE NEED?
Well, it depends on what your current scenario is. After analyzing your competitors carefully and the nature of your business, we can develop a tentative number to increase the trust and authority of your brand.
But there is no “x” number of backlinks that can help your brand rank on Google. It all boils down to competition & the quality of links that can move the needle.
How do I know if my Site is Penalised by Google?
If you were getting good traffic from Google and suddenly your traffic or revenue dropped in numbers, and there is no glitch on the Technology / Analytics front, there is a high chance that your site might be penalized.
Some of the alarming signs of penalty are :
- Usually, the drop occurred during Core – Algorithm & Spam-related updates.
- Penalty might be reported in the Search Console in case of manual action
- Your site might have a Negative SEO Attack
- Your current SEO might be indulging in spam or black hat practices
Do I Provide any other Digital marketing Services?
Yes, I can help you with SEO, Google Ads, Social Media Marketing, and Performance & Growth Marketing as well. I specialise in SEO but I have a team of Digital Marketing experts who can help you with search marketing and overall internet marketing.
Get in Touch
What are the Benefits of SEO for your Business ?
- Sustainable traffic growth for your brand
- Significant ROI of marketing efforts
- High lifetime value of customers
- Growth in non-branded traffic
- Reduces your overall customer acquisition cost
- High intent-driven traffic
- Very high conversion rates and quality leads/customers
- Drive better awareness with Top of the fold visibility in Featured snippets, Local Map Packs & Other Knowledge Panels
- Better perception & experience of the brand as compared to competitors