Organic Growth · Open to Consulting

India's #1 SEO, GEO
& AEO Consultant

I help brands rank Top 3 on Google, get cited on ChatGPT, Gemini & Perplexity, and build organic growth systems that compound. 13+ years across India, US, UK, Australia & UAE.

13+
Years in SEO
100M+
Organic Visitors Generated
100K+
Keyword Ranked
$25M+
Revenue Growth
Organic Performance · Live
Organic Traffic
Year over year
↑ +340%
Keywords Top 3
Tracked keywords
↑ 2,841
AI Engine Citations
ChatGPT · Gemini · Perplexity
↑ 92%
Free Strategy Session
3 slots open this week
Book →
SEO Speaker & Trainer
Ranked Top Top 3 SEO in India ·by Favikon
AI Powered & Product Led Organic Growth
Leads, Calls & Revenue Growth
Technical SEO | Generative AI | GEO
Brands I've Worked With & Featured In
Amber Student logo
Amber Student
MPL logo
MPL
Simplilearn logo
Simplilearn
Eurokids logo
Eurokids
Ahrefs logo
Ahrefs
Semrush logo
Semrush
Vertoe logo
Vertoe
Novo Shoes logo
Novo Shoes
DailyObjects logo
DailyObjects
Amber Student logo
Amber Student
MPL logo
MPL
Simplilearn logo
Simplilearn
Eurokids logo
Eurokids
Ahrefs logo
Ahrefs
Semrush logo
Semrush
Vertoe logo
Vertoe
Novo Shoes logo
Novo Shoes
DailyObjects logo
DailyObjects
About Me

The SEO Consultant Who Bridges Product & AI Search

One of India’s number 1 SEO Consultants with over 13+ years of SEO experience. Get REAL results from a highly experienced SEO expert with a track record in driving organic growth. As one of the leading AI-powered SEO consultants in India, I have an excellent track record of delivering strong organic growth both in rankings and website traffic & get your brand cited on AI Search for websites globally. I have a high success rate on ALL SEO & GEO campaigns, delivering professional, ROI driven SEO campaigns for businesses across India, the US, the UK, and Australia. LinkedIn SEO Influencer with 15,000+ Followers & a Reach of 1 Million+ Impressions yearly.

Book a Free Call →
What I Do

Full-Stack Search Visibility

From technical foundations to AI-engine citation, every layer of modern organic growth.

AEO & Featured Snippets
Own the answer box
Answer Engine Optimisation to capture Google's AI Overviews, featured snippets, and People Also Ask placements at scale.
Technical SEO Audit
Fix what's blocking growth
Deep-dive crawl analysis, Core Web Vitals remediation, schema implementation, and site architecture review.
Capabilities

What I actually do in depth as an SEO Consultant

Six core disciplines. Each built on 13 years of hands-on execution across India's most competitive search landscapes. Select any area to explore the full scope.

Technical SEO Services
Full-stack technical audits covering crawl efficiency, rendering, Core Web Vitals, and indexation, with sprint-ready remediation roadmaps your engineering team can ship. Product & Engineering Ready Roadmaps and PRDs.
📊 Avg. 340% crawl efficiency improvement within 60 days
Deep crawl analysis with Screaming Frog + custom log file review
JavaScript rendering audit (Googlebot vs. browser parity)
Core Web Vitals remediation, LCP, CLS, INP benchmarks
Schema markup implementation (Article, FAQPage, HowTo, Person)
Internal link architecture & crawl budget optimisation
Deep dive into Technical SEO
Content Strategy & GEO
Topical authority mapping, entity-first content strategies, Fanout Query Optimizations, and data-backed GEO Techniques that make your brand more eligible to get cited as a source across AI engines. Our Framework follows non-commoditized Content Development & Information Gain as Key concepts.
🤖 8% → 92% AI citation rate for a SaaS client in 6 months
Topical authority gap analysis & cluster architecture
Entity signal engineering (Wikidata, Knowledge Graph, NAP)
GEO-optimised content templates (citation-ready structure)
/llms.txt implementation & AI training signal optimisation
Content refresh calendar with decay curve analysis
Explore GEO Consulting
Link Acquisition & Digital PR
White-hat link building that moves authority metrics, not just Domain Rating. Digital PR & Reactive PR campaigns, niche edits, and editorial placement, with full transparency on every link acquired.
🔗 2,400+ high-DR links acquired across client portfolios between 2021-2026
Competitor backlink gap analysis & priority targeting
Digital PR campaign ideation, outreach, and placement
Niche edits and resource page link building
Journalist source cultivation (AI Overviews citation-ready)
Monthly transparent reporting with all acquired link metrics
Learn about link strategy
International & Multilingual SEO
Multi-market expansion Research for brands targeting India, the UK, the US, Australia, and the EU Regions simultaneously, with Intelligent AI-powered translations. Hreflang architecture, ccTLD strategy, or subfolder structure, and geo-targeted content.
🌍 3 simultaneous market launches, 0 to 500K sessions in 14 months
Hreflang implementation audit & remediation
URL structure recommendation (ccTLD / subdomain / subfolder)
Market-specific keyword research & search intent mapping
Local entity signals & Google Business Profile optimisation
Multi-market link building & local citation management
International SEO service
AEO & AIOs
Intelligent Content Frameworks and Answer Engine Optimization position your brand to win featured snippets, AI Overviews, and voice search results. Structured data, Knowledge Graph & Entity Optimisation, and conversational content frameworks.
🎯 68% featured snippet capture rate across target queries for a Gaming Company
Featured snippet opportunity analysis & content optimisation
SpeakableSpecification markup for Google Assistant & voice
FAQPage, HowTo, and QA schema implementation at scale
AI Overview audit, tracking when your brand appears
Question-intent content templates for People Also Ask capture
AEO Consulting service
Programmatic SEO at Scale
Scalable content systems that generate thousands of high-intent landing pages from structured data, without thin content penalties. We make sure the Programmatic Architecture aligns with Google's Spam and Webpaster Guidelines.
📄 12,000 programmatic pages → 2.1M organic sessions in 18 months for a Sports website
Programmatic page template design & content architecture
Data source identification, structuring & CMS integration
Quality threshold logic to prevent thin content at scale
Internal linking automation across 10,000+ page sets
Indexation strategy & crawl budget management at scale
Programmatic SEO service
Case Studies

Results That Speak

Real outcomes from real campaigns, no vanity metrics.

Global Travel Platform Vertoe
Travel - Tech
+340% Growth in Organic Traffic, 1200+ Keywords in Top 3

International SEO, Hyper local market Place, Programmatic SEO, Critical Cannibalization Solve, Technical SEO, Content Marketing - Consulting Duration 2 Years (2019-2021)

Technical SEOContent StrategyMarketplace
Mobile Premier League india
Gaming
#1 Ranking on Fantasy Cricket, Rummy, Poker & 3 Patti

Topical Authority, Hub & Spoke Architecture, 2020 Core Update Penalty Recovery, 10,000+ Keywords in Top 3, 10 Million Non-branded Organic Visits Yearly.

Content Led SEOTechnical SEOEntity Optimisation
Amber Student
Student Accommodation
10× Growth in AI Citations & Referral Traffic from ChatGPT

10x Growth in Traffic from AI-led Search, 15,000+ Keywords in Top 3 Rankings on Google, Programmatic SEO, Anti-Spam Counter Measures, Multi-Lingual SEO, Cannibalization Issues, Content Pruning.

SEOTechnical SEOProgrammatic SEOGEODigital PR
Why work with me

SEO Consultancy: Why brands chose me over agencies.

Boost your organic ranking & traffic with our tailored GEO & SEO consulting services. We’ve got a proven track record of driving revenue gains for businesses seeking higher search visibility. Here are just a few of the reasons why your SEO consulting needs should be delivered by Devendra's Consultancy:

Results Speak Louder than words
We have led exponential Growth for brands and businesses where I have worked as an SEO Expert. We provide extensive SEO case studies that demonstrate ranking, traffic growth, and return on investment, with Intelligent Reporting and clarity of outcomes.
Full Stack SEO Services
Full digital marketing & SEO service coverage – we provide technical SEO audits, GEO Audits, AI-Powered content audits, link audits, Competitive Intelligence, as well as providing content writing, UI/UX optimization, and execution support services
Anti Spam SEO Policies
I enforce zero-tolerance anti-spam policies. Every strategy is audited pre-launch against Google's guidelines, no doorway pages, thin content, or manipulative schemas. AI-assisted verification ensures content meets E-E-A-T standards. Proactive spam prevention delivers sustainable results, not algorithmic penalties.
Rigorous SEO Testing
We perform rigorous SEO testing to find what works best for your website/brand, applying a mix of best SEO practices + what's also best for AI Search and LLMs to recommend your brand. Experimentation with a data-backed approach is the key to better search Rankings.
AI - Powered Reporting Dashboards
We provide Intelligent RCAs with AI that use GA4, GSC, Rank Trackers & LLM Tracker Data on a warehouse, and provide real-time SEO Analysis and Reporting that clearly show what impacted growth. This helps our clients diagnose performance related issues quite faster.
Realtime SEO Health Monitoring
Stop discovering SEO issues in your rankings. Our Internal AI-Powered SEO Health Monitor provides Real-time hourly monitoring across 25+ checks, alerts your team by email the instant something breaks, whether it's engineering, content, or product that caused it.
How I Work

A Systematic Path to Visibility

01 Week 1–2

Discovery & Audit

Deep technical and content audit to map your current visibility, identify gaps, and quantify the opportunity.

Deliverables
Technical SEO audit report GEO readiness assessment Keyword & topic gap analysis
02 Week 3

Strategy & Roadmap

Custom 90-day roadmap prioritised by impact-to-effort ratio.

Deliverables
90-day growth roadmap Content architecture plan Technical fix priority list
03 Month 2–3

Implementation

Hands-on execution, technical fixes, content production, structured data, and citation infrastructure.

Deliverables
Technical fixes deployed Content cluster published Schema & /llms.txt live
04 Ongoing

Measure & Iterate

Monthly reporting against KPIs with iteration sprints.

Deliverables
Monthly performance dashboard AI citation tracking report Quarterly strategy review
GEO & AEO

The Future of Search Is Already Here

AI engines now answer 30%+ of queries directly. If you're not optimised for them, you're invisible to a third of your buyers.

GEO

Generative Engine Optimisation (GEO)

GEO is the systematic practice of engineering your brand so large language models retrieve and cite you. It requires entity authority, structured signals, and topical depth, not just keywords.

  • Entity registration & Knowledge Graph signals
  • /llms.txt & AI-crawler accessibility
  • Citation architecture & brand normalisation
  • Topical authority for LLM retrieval
Explore GEO Consulting →
AEO

Answer Engine Optimisation (AEO)

AEO captures Google's AI Overviews, featured snippets, and voice search placements.

  • Google AI Overview positioning
  • Featured snippet capture at scale
  • FAQ & HowTo schema implementation
  • People Also Ask domination
Explore AI Search Consulting →
Experience

13+ Years as an SEO Expert in India

From freelance roots to global in-house leadership. Click any role to explore the story.

01
2025 – Present
Director of Organic Growth
02
2020 – 2025
Global Head of SEO / ASO / Content
03
2014 – 2020
Head of SEO
04
2010 – 2014
Freelance SEO Consultant
Current Role
Director of Organic Growth
Amber Student · Global Student Accommodation Marketplace
Leading SEO, ASO, GEO/AEO, and content strategy across UK, US, Australia, Canada, and UAE. Built 5-tier programmatic URL architecture, AI-powered Screaming Frog + OpenAI audit pipelines, 7-layer GEO citation framework, and server-side schema systems at scale.
5
Global markets
50K+
Programmatic pages
92%
AI citation rate
GEO/AEOProgrammatic SEOInternational SEOAI PipelinesSchema at Scale
MPL · 2020–2025
Global Head of SEO / ASO / Content
Mobile Premier League · Gaming & Fantasy Sports Platform
Scaled non-branded organic traffic from 10,000 to 1.5 million monthly visits across India, US, Brazil, and Nigeria. Built a 15-person cross-functional SEO, content, and ASO team from scratch. Designed the full topical authority and international SEO framework that still runs today.
150×
Traffic growth
4
Markets
15
Team built
International SEOTeam BuildingASOContent Strategy
Obbserv / OPositive · 2014–2020
Head of SEO
Obbserv / OPositive Digital Agency · India
Built and led a 20-member SEO department managing 100+ client accounts across edtech, ecommerce, travel, and SaaS verticals. Developed the agency's core SEO methodology, client reporting framework, and internal training programme.
100+
Clients managed
20
Team size
6yr
Tenure
Agency SEOEcommerce SEOEdtech SEOTeam Leadership
Freelance · 2010–2014
Freelance SEO Consultant
Independent · India
Foundation years in technical SEO, link building, and content strategy. Worked independently with SMEs and startups across India, building the core SEO knowledge base that has underpinned every role since, technical depth, client communication, and results-first thinking.
4yr
Freelance tenure
2010
SEO career start
Technical SEOLink BuildingContent StrategyConsulting
Speaking & Events

Global SEO Conferences Where I've spoken & attended.

All Events
Devendra  presents on stage in front of a screen listing various service providers in Melbourne, including renovators and gardeners.Amaze SEO Conference, image 2Amaze SEO Conference, image 3Amaze SEO Conference, image 4Amaze SEO Conference, image 5Amaze SEO Conference, image 6Amaze SEO Conference, image 7Amaze SEO Conference, image 8Amaze SEO Conference, image 9
Conference Speaker
Amaze SEO Conference
Amaze Conference India · SEO Conference
October 2025
Speaker
Ahrefs Evolve 2024, image 1Ahrefs Evolve 2024, image 2Ahrefs Evolve 2024, image 3Ahrefs Evolve 2024, image 4
SEO Conference
Ahrefs Evolve 2024
Singapore · International Stage
NOV 2024
Attendee
SEO Lager Fest 2025 February, image 1SEO Lager Fest 2025 February, image 2SEO Lager Fest 2025 February, image 3SEO Lager Fest 2025 February, image 4SEO Lager Fest 2025 February, image 5SEO Lager Fest 2025 February, image 6SEO Lager Fest 2025 February, image 7SEO Lager Fest 2025 February, image 8SEO Lager Fest 2025 February, image 9SEO Lager Fest 2025 February, image 10SEO Lager Fest 2025 February, image 11SEO Lager Fest 2025 February, image 12SEO Lager Fest 2025 February, image 13
Speaker - Organiser - Host
SEO Lager Fest 2025 February
Bangalore, SEO Meetup
FEB 2025
Host
  Marketing Growth Fuel Podcast, image 1
TechDogs - AI SEO Podcast
Marketing Growth Fuel Podcast
Online
August 2025
Panelist
India SEO Conference 2025, image 1India SEO Conference 2025, image 2India SEO Conference 2025, image 3India SEO Conference 2025, image 4India SEO Conference 2025, image 5India SEO Conference 2025, image 6India SEO Conference 2025, image 7India SEO Conference 2025, image 8
Conference · VIP Member
India SEO Conference 2025
Pune, India
January 2025
Panellist
Google Search Central Bangalore 2023
Conference
Google Search Central Bangalore 2023
Bangalore, India
July 2023
Attended
Testimonials

Don''t Just hear to from me What clients actually say.

Devendra has immense knowledge about SEO and is capable of analyzing and strategizing a whole SEO strategy from scratch and has the experience to manage teams and guiding them to implementing it.
KJ
Kishan Jangam
Ex Marketing Head at VERTOE, New York, USA
Devendra leads by example. A mentor, a team player and one of the strongest pillars for the SEO team. His contribution in helping the brand grow to a whole new scale is inspiring and praise worthy. One of the best team leads and a true SEO expert.
YT
Yamini Tiwari
Head of Content @ Dream11
Devendra is one of those passionate minds who goes out of the box to achieve break through performance. He has been helping brands for several years to successfully achieve their objectives digitally, which has helped him hone his SEO skills. I worked with him for various category of brands and I am happy to recommend Devendra for his SEO skill set.
KV
Kashish Vasandani
Director of Growth @ Swiggy · Ex-Bounce & Dentsu Aegis Network
Devendra is undoubtedly one of the top minds in SEO across India. His expertise and innovative approach in the field consistently lead to breakthrough results and insights. Working alongside him has not only been a great experience but also an immense opportunity to explore the depths of SEO strategies. Devendra's ability to analyze and optimize with precision makes him a valuable asset to any project or team.
AA
Anirudh Agarwal
Founder @ outreachx
Devendra and his team have been tremendous in terms of delivering SEO results. Most of the keywords we selected are now ranking in Top 3 on Google UK. Also, the frequency of leads and calls have been significantly increased from our website, especially from Google Search.
ME
Mohammed Essajee
Managing Director @ Interiors by Design UK
Fantastic SEO work has been delivered by Devendra and his team. We got our rankings back to page one from page two in just two months. Our Google Business Listing is also ranking #1 in Melbourne. Thanks for your hard work, mate! I have been happy with the support Devendra and his team has provided so far.
RA
Ryan Airey
Founder @ Assured Roofing Melbourne
SEO is a huge database and getting ranked on the first page is a wish of every business, Devendra can help cater to that need by filtering your website to get to the top among the huge database.
GS
Gajendra Singh
Co-Founder @ Digital Lantern
FAQ

Frequently asked questions.

Everything you need to know before we speak. Don't see your question? Just book a call.

Ask directly →

An SEO Consultant runs the full organic growth stack as a single point of accountability: technical audits, keyword research with intent mapping and intent verification, content strategy, on-page optimisation, link acquisition, Core Web Vitals, and now AI search citation engineering for ChatGPT, Gemini, Perplexity, Claude and Grok. I have been doing this for 13+ years across India, the UK, the US, Australia and UAE. I currently lead SEO for Asia's largest mobile gaming company (MPL, 200M+ users globally) and previously headed SEO for an Indian agency running 100+ clients across e-commerce, ed-tech, healthcare and travel. My success rate sits at 93.6% on results-driven campaigns. The job in 2026 is to engineer visibility across Google + AI engines as one connected system, not to chase keywords in isolation.

On a clean website with reasonable authority, an SEO campaign typically takes 3 to 6 months to fully implement, and 6 to 9 months to deliver visible Google ranking and traffic results for small-to-medium businesses. Sites with stronger natural authority and trust signals can see ranking movement in 1 to 2 months. Two 2026 shifts matter. AI Overviews on Google can pick you up faster, sometimes inside 4 to 8 weeks if your content is well structured and entity signals are clean. Local SEO and Map Pack rankings respond faster than national keywords, often within 60 days. Anyone promising number 1 rankings in 30 days is either using outdated tactics or selling something else.

GEO is Generative Engine Optimisation, the practice of engineering your brand so large language models (ChatGPT, Gemini, Claude, Perplexity, Grok) cite you by name when users ask questions. AEO is Answer Engine Optimisation, the discipline of winning Google's AI Overviews, featured snippets and voice search placements. Both sit on top of traditional SEO. You still need solid technical health, entity strength, and citations from authoritative sources, but the optimisation surface now includes how AI engines describe, recommend and cite you. In 2026, getting cited on ChatGPT for 'best X in Y' style queries is the new Map Pack ranking, a separate visibility channel that does not show up in Google Search Console but drives real awareness, leads and revenue.

Four levers, in order of impact. First, entity strength, your brand needs to be a recognisable entity in the Knowledge Graph, with consistent NAP across the web, Wikidata presence where eligible, structured data on every key page, and authoritative third-party mentions. Second, citation-worthy content, fact-dense, well-sourced, with original data points the model has not seen elsewhere. Third, cross-platform consistency, descriptions, reviews and brand footprints aligned across Google, LinkedIn, X, YouTube and niche directories. Fourth, prompt-pattern coverage, write for the exact conversational phrasings ChatGPT and Perplexity users type, not just keyword phrases. AI citation lift typically shows up 8 to 12 weeks after these foundations are in place, because LLM retraining runs on a delay.

Local SEO is for businesses that serve customers in a specific geography, dentists, clinics, restaurants, plumbers, roofers, interior designers, salons, lab-grown diamond stores, and most service businesses with a physical or service-area footprint. The keywords your customers search look like 'dentists in Delhi', 'plumber near me', 'interior designers in Bangalore'. The deliverables are different from national SEO: Google Business Profile setup and optimisation, citation cleanup, NAP consistency, location landing pages, review velocity, and now AI Local search citation. I run a dedicated Local SEO Consultant India service alongside national SEO, most service businesses need both channels to compound.

Pricing depends on competition, business size, current site health, and the growth target. Honest 2026 ranges. Small business and local SEO retainers run ₹25,000 to ₹1,00,000 ($300 to $1,200) per month. Mid-market and growth-stage retainers covering strategy plus execution plus content plus link acquisition plus AI search visibility range from ₹50,000 to ₹7,00,000 ($600 to $8,400) per month. Enterprise SEO consulting in India starts around $5,000 and goes to $25,000 per month. Anyone significantly cheaper is usually running outdated playbooks that do not survive a Google Core Update. If results matter, you are paying for the engineering and the time, not for keyword stuffing.

Run both, weighted toward SEO. Google Ads buys instant high-intent traffic and is useful for testing keyword conversion rates and competitor positioning early in a campaign. But ad CPCs in India have inflated across most categories, the same query you pay ₹40 for today on Ads can come for free from an SEO ranking that compounds for years. A balanced playbook: Ads for top-of-funnel discovery and quick wins while SEO is being built, then SEO carries the cost-efficient compound traffic from month 6 onward. Local businesses especially should not rely only on Ads. Every Top 3 Map Pack ranking is one less Google Ad you have to keep buying month after month.

Three signals to check. First, traffic-drop timing, sudden organic traffic or revenue drops that align with a known Google Core Update or Spam Update date suggest algorithmic action. Second, Search Console, manual actions show up there with a notification. Third, anomalies, sudden ranking loss for branded queries, mass de-indexation, or an unexplained spike in low-quality backlinks (often a negative SEO attack). Common penalty causes in 2026: thin AI-generated content scaled without human review, expired-domain link schemes, parasite SEO on subdomains, and aggressive cloaking. If you suspect a penalty, free 15-minute assessment, share Search Console access and I will tell you honestly whether it is recoverable before you commit to anything.

Yes, but the discipline has expanded, not shrunk. Organic results still drive the majority of click volume on Google. AI Overviews quote the same sources that rank well organically. ChatGPT and Perplexity recommend businesses they recognise as entities, which is itself a function of strong SEO. The cost of getting it wrong has actually increased, because rank-and-rank-only thinking misses three new channels: AI Overviews, AI engine citations, and conversational voice search. SEO is not dead in 2026. Single-channel SEO is dead. Modern SEO is multi-channel organic visibility engineering, and unlike paid, it compounds for years after the work is done.

DIY works for the basics, clean technical health, basic keyword research, decent on-page optimisation. You can get a long way with Google Search Console, free trials of Ahrefs or Semrush, and a few weeks of focused effort. Where DIY breaks down: scaling content production, building authoritative links, recovering from suspensions or penalties, multi-location Local SEO, and AI search citation engineering. A consultant pays for themselves when (a) your time has a high opportunity cost, (b) the technical surface is large, or (c) the competition is mature and well-resourced. Solo founders often DIY for the first 12 months and bring in a consultant once SEO becomes the visible bottleneck. There is no shame in either path, what matters is that the work actually gets done.
SSR_LAUNCH_CALLOUT
New Launch · Chrome Extension

SSR Inspector, audit SSR vs CSR in 30 seconds

A free Chrome extension I built for technical SEOs. 3-way audit comparing raw HTML, live DOM and Google-rendered HTML, catches the JavaScript rendering gaps that quietly cost rankings on modern sites. Live on the Chrome Web Store.

★ 5.0 rating Manifest V3 Framework agnostic Privacy-first
Get in Touch

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organic growth.

🚀 Boost Rankings
📈 AI Visibility
Devendra Saini headshot
Devendra Saini
Director of Organic Growth · SEO, GEO & AEO Consultant
Available
Response Time
Within 24 hours
Udaipur Office
12, Dhul Kot Chauraha, Sisarma Link Rd, Pahada, Udaipur, Rajasthan 313001
Bengaluru Office
Confident Leo, FB-308, Carmelaram, Hadosiddapura, Chikkakannalli, Bengaluru, Karnataka 560035
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