An AI agent watches Google and the AI-search world around the clock and emails you the moment something real ships — across five update types: Google algorithm & core updates, Search feature launches & shutdowns, schema & structured-data changes, policy & quality-rater updates, and AI-search (GEO) moves. You hear it first — no noise, no recaps.
Core, spam, reviews & system rollouts — straight from Google's Search Status dashboard. Confirmed, never speculation.
Changelog edits, new or removed structured-data rules, crawler and policy changes from Search Central.
The moves from OpenAI, Anthropic, Perplexity & Google that change how AI search retrieves, ranks and cites the web.
Google is rolling out Gemini AI features in Chrome to Latin America, Africa, the Middle East and more. Wider AI-assisted browsing changes where users ask questions, expanding the surface area for AI-driven search and citation.
Anthropic releases Claude Fable 5, a flagship frontier model with state-of-the-art reasoning, and Claude Mythos 5 for cyberdefenders. Both are priced at $10/$50 per million tokens. This reshapes where knowledge workers and defenders seek AI-driven answers.
OpenAI's ChatGPT adds persistent memory to retain user preferences and context across conversations, potentially shifting how users interact with AI search and retrieval versus traditional search engines.
Google added AI-feature visibility to Search Console performance reporting. Key caveat: it surfaces impressions for AI surfaces, not clicks — read it as a presence/visibility signal, not a traffic report. Do not expect AI Overview or AI Mode click data.
Google confirms the May 2026 core update has completed and is marked resolved on its Search Status Dashboard. Reassess ranking and traffic shifts against the rollout window; recoveries and drops should now be stable enough to analyse.
Anthropic released Claude Opus 4.8, its latest flagship model. Tracked because frontier-model launches from OpenAI, Anthropic and Google shift which assistants buyers use to research — the surfaces GEO/AEO work targets. No direct ranking impact.
Google confirmed the May 2026 core update on its ranking updates history, beginning 21 May 2026 with a rollout of nearly 12 days. Expect ranking volatility; defer diagnostics until the rollout completes.
Google added official documentation explaining how to optimize content for appearance in generative AI features in Search. Review it for confirmed guidance on content eligibility and surfacing in AI Overviews and AI Mode.
Google's FAQ structured-data docs carry a deprecation notice: FAQ rich results stopped appearing May 7, 2026. The appearance filter, rich-result report and Rich Results Test support end in June; Search Console API support in August. Google still reads FAQPage markup, but expect no rich result.
Google now classifies "back button hijacking" as an explicit violation under its malicious practices spam policies, exposing offending sites to spam actions. Audit pages that manipulate browser history or trap users to avoid manual or algorithmic penalties.
Google relocated the published IP range files used to verify its crawlers. Update any firewall allowlists, server-side verification scripts, or bot-detection rules that reference the old file URLs to avoid blocking legitimate Googlebot traffic.
Google confirmed the March 2026 core update on its ranking updates history, with a rollout lasting roughly 12 days. Monitor traffic and rankings volatility across the rollout window before assessing impact or making changes.
Google logged the March 2026 spam update on its ranking updates history, with a rollout of about 19.5 hours. Monitor traffic for sites touched by spam-related ranking shifts and review compliance with spam policies.
Google logged a February 2026 Discover update on its ranking updates history, starting 2026-02-05 with a 21-day, 17-hour rollout. Monitor Discover traffic in GSC throughout the rollout before drawing conclusions.
Google confirmed the December 2025 core update on its ranking updates history, with an 18-day rollout. Expect ranking volatility; monitor traffic and avoid reactive changes until the rollout completes.
Google confirmed the August 2025 spam update on its ranking history page, starting 26 Aug 2025 with a ~26-day rollout. Monitor traffic for spam-related volatility and review content against spam policies before attributing changes to other factors.
Google's official ranking history lists the June 2025 core update, rolled out over roughly 16 days, 18 hours. Monitor rankings and traffic shifts; assess content quality if hit. Recovery requires waiting for the next core update cycle.
Google confirmed the March 2025 core update, listed March 13 with a rollout of 13 days, 21 hours. Monitor rankings and traffic across the rollout window before assessing recovery or losses.
New confirmed updates land here automatically — bookmark the page, grab the RSS, or get the occasional email. Built and maintained by Devendra Saini, an SEO/GEO consultant — the same systems thinking goes into client work.