Contents
Generative Engine Optimisation (GEO) is the emerging discipline of engineering your brand, content, and digital presence so that large language models (LLMs), ChatGPT, Gemini, Perplexity, Claude, retrieve and cite your brand when users ask relevant questions.
Traditional SEO optimises for Google's ranking algorithm. GEO optimises for LLM retrieval and citation mechanisms. Both are necessary. Neither is sufficient alone in 2025.
Effective GEO requires a systematic approach across seven layers: entity registration, structured data, /llms.txt, citation architecture, topical authority, brand signal normalisation, and answer-engine optimisation.