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Ecommerce SEO Consulting

End-to-end Ecommerce SEO
powered by AI and automation.

I help D2C brands, marketplaces and large-catalog stores rank Top 3 on Google and get cited on ChatGPT, Gemini and Perplexity, using automation and AI frameworks to optimise products at scale.

500K+
SKUs Optimised
13+
Years in SEO
35+
Global Brands
4
AI Engines Tracked
Catalog Performance · Live
Products optimised
PDPs + schema at scale
↑ 47K
Organic revenue
Year over year
↑ +212%
AI citations
Across 4 AI engines/month
↑ 1.8K
Free Ecommerce SEO Audit
Limited audit slots this month
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About Me

The Ecommerce SEO Consultant Who Built for Product Scale.

Most ecommerce SEO is still done one page at a time. That breaks the moment your catalog crosses a few thousand SKUs, your category tree gets nested, your faceted navigation starts spawning thousands of URL combinations, and your PLP/PDP templates need to be optimised globally rather than individually. I run end-to-end ecommerce SEO consulting, strategy plus execution, using automation, programmatic SEO patterns, and AI frameworks to optimise products at scale. That means category-tree architecture, faceted-navigation governance, product schema at template level, internal-link automation, and content workflows that ship across hundreds of categories without human bottlenecks. And in 2026 it's no longer just Google. ChatGPT, Gemini, Perplexity and Google AI Overviews now answer product queries directly, and the brands cited are the ones with the right entity signals, the right schema, and the right retrieval-ready content architecture. I engineer that, too. With 13+ years of SEO experience across D2C, large-catalog retail, fashion, beauty, electronics and marketplaces, I bring the senior, hands-on consulting most ecommerce teams cannot get from an agency or a junior in-house hire.

Book a Free Strategy Call →
Ecommerce brands I've worked with
Why Ecommerce SEO

Why ecommerce SEO is different, and harder.

Ecommerce SEO isn't just SEO with products. The scale, the templates, the faceted nav, the seasonality, and now AI search, every layer behaves differently than content-led SEO. A D2C brand with 500 SKUs needs PDP optimisation and category authority. A marketplace with 500,000 SKUs needs crawl-budget governance, deduplication logic, and template-level schema. Both need a consultant who has shipped at that scale before, not one learning on your dime.

Catalog scale problem
Marketplaces with 500K-1M SKUs cannot be optimised one page at a time. Without template-level SEO + automation, you ship 5% of what's possible.
Higher convert vs paid
Organic traffic to a PDP converts 8x higher than paid display. Ranking #1-3 on commercial category keywords is the highest-leverage growth lever in ecommerce.
AI disruption
ChatGPT, Gemini and Perplexity now answer 'best X under $Y' directly. Brands cited win the click. Most ecommerce SEO hasn't even started this work, early movers compound.
What I Do

End-to-end ecommerce SEO services.

From technical foundations to AI engine visibility, built for product-scale optimisation, not page-by-page work.

Category Page SEO
Architecture + on-page at scale
Category-tree architecture, intent-matched on-page optimisation, breadcrumb logic, internal linking strategy, and copy templates that rank and convert. Built for tens to hundreds of categories using consistent patterns, not handcrafted one-off pages.
Faceted Navigation Strategy
Crawl budget protection
Audit which facet combinations have real search demand, allow-index those, canonicalise the rest, block low-value variants from crawl entirely. Protected crawl budget, no thin-content penalties, indexed pages that rank for category long-tail.
Product Schema & PDP SEO
Rich snippets + AI retrieval
Product, Offer, AggregateRating, Review, BreadcrumbList and brand-level Organization schema. PDP template optimisation, review-rich-snippet eligibility, image SEO, variant handling, for both Google rich results and AI engine retrieval.
GEO & AEO for Retail
Get cited in AI shopping answers
Brand entity signals, product-level schema for AI retrieval, /llms.txt strategy, citation tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews. When buyers ask AI 'best X under $Y', be the brand it cites.
Automation & AI Frameworks
Optimise products at scale
Custom AI + automation workflows for catalog-wide optimisation, meta generation across thousands of SKUs, internal linking automation, schema injection, content briefs at template level. Built for catalogs where manual work doesn't scale.
Content Strategy for Commerce
Buying guides + glossary at scale
Buying guides, comparison content, glossary/lexicon pages, blog-to-PDP funnel architecture, editorial workflows for category and brand authority, built to support both organic search and AI engine retrieval.
Case Studies

Ecommerce rankings that move revenue.

Real organic growth across D2C, marketplaces, fashion, beauty, electronics and large-catalog retail.

+212%

D2C fashion brand grew organic revenue +212% YoY. Category-tree rebuild + faceted-nav governance + product schema rollout across 12K SKUs.

+47K

Marketplace scaled from 3K to 47K indexed product pages via programmatic SEO + crawl-budget governance. Organic transactions +287% in 6 months.

1.8K

D2C beauty brand cited 1,800+ times monthly across ChatGPT, Gemini, Perplexity and Google AI Overviews for product-comparison queries. Brand entity + product schema strategy.

Featured Case Study · Mobile Premier League (MPL)

How I Led MPL to #1 in Real-Money Gaming Search

A product-led SEO turnaround: from a brand-only footprint and a December 2020 core-update setback to 10M+ non-branded organic visits a year, 135K ranking keywords, and the #1 organic share of voice in India’s real-money gaming category. Backed by Ahrefs and Semrush data.

10M+Non-branded organic / year
5,000+Keywords at position 1 (from 35)
#1Organic SOV, Real-Money Gaming (India)
50→78%Session-to-download conversion
Read the full case study →
Why work with me

Why ecommerce brands chose me over agencies.

You work directly with a senior consultant who has shipped at catalog scale, not an account manager who briefs juniors. Strategy from the same person who builds the automation. Zero hand-offs, zero filtering, zero waiting on a team that hasn't seen a 100K-SKU site before.

Years senior ecommerce SEO
Senior ecommerce SEO experience across D2C, marketplaces, fashion, beauty, electronics and large-catalog retail.
Solo consultant, no relay
Brief me direct. Get answers direct. No two-week-lag account manager filtering your priorities.
SKUs optimised
Catalog-scale optimisation via automation + AI frameworks, where most agencies bottleneck on manual work.
AI search baked in
GEO and AEO included in every ecommerce retainer. Citation tracking across all 4 major AI engines. No upsell.
Platforms shipped on
Shopify (incl. Hydrogen), Magento, WooCommerce, BigCommerce, Salesforce Commerce, custom CMS and headless commerce stacks.
Cross-team operator
Comfortable embedded in your engineering, merchandising and brand team sprints simultaneously.
AI Visibility

AI Visibility Tracking, get cited across every engine.

AI is reshaping how shoppers discover and compare products. ChatGPT, Gemini, Perplexity and Google AI Overviews now answer product-research queries directly, 'best running shoes under ₹5K', 'X vs Y for fine hair'. Ecommerce brands cited in those answers win the click. Brands not cited stay invisible to a new generation of AI-first shoppers.

Get cited on ChatGPT (200M+ weekly users)
Buyers now ask ChatGPT for product recommendations before they ever search Google. If your brand isn't cited in those answers, you're invisible to a new generation of shoppers.
Be the cited source in Google AI Overviews
AI Overviews now appear on shopping-intent queries, 'best laptop for…', 'X vs Y comparison'. Brands cited get the consideration; brands not cited get skipped entirely.
Win Gemini's product recommendations
Gemini sits inside Google's Shopping ecosystem. Strong product schema + entity signals across all Google surfaces compound into AI shopping answers.
Win Perplexity citations, the AI that sends real clicks
Perplexity sends real referrer traffic and is the AI engine most used by category researchers, high-intent ecommerce buyers comparing options across brands.
Track emerging engines before competitors do
Grok pulls heavily from X, important for trending and social-commerce products. Google AI Mode is the conversational-shopping frontier. Both are early and being cited there now compounds.
Why Ecommerce SEO

AI search is changing how buyers find products.

Buyers no longer type 'best running shoes under $100' into Google, they ask ChatGPT, Gemini or Perplexity. The brands cited in those answers win the click. I engineer that citation rate for ecommerce brands using GEO + AEO frameworks built specifically for retail.

GEO

Why ecommerce SEO compounds

Every template-level optimisation multiplies across thousands of products. Category authority earned this year drives organic revenue for years. Organic search is the most cost-efficient channel in ecommerce, and the only one with compounding returns.

  • Organic ecommerce traffic converts 8x higher than paid display
  • Every template fix multiplies across thousands of SKUs
  • Category authority becomes a defensive moat for the brand
  • Organic compounds for years; paid ads stop the day budget stops
Explore AI Search Consulting →
AEO

Ecommerce in AI search

ChatGPT, Gemini and Perplexity now answer product-research queries directly. Ecommerce brands not cited are invisible to AI-first shoppers, and that segment is growing every month.

  • AI engines now recommend products by brand in shopping answers
  • Buyers research products on ChatGPT before they ever visit your site
  • Citation share decides the consideration set for high-AOV purchases
  • Track citation share against competitors across all 4 major engines
Explore AI Search Consulting →
Complete Visibility

Complete Product Visibility = Traditional + AI Tracking

Google Search and Shopping still drive the bulk of qualified ecommerce traffic. But ChatGPT, Gemini and Perplexity now answer product-comparison queries directly, sometimes without naming your brand. To stay visible end-to-end, both channels need to be ranked for.

GEO

Traditional Ecommerce SEO still wins

Category page rankings, PDP optimisation, product schema and a healthy technical foundation drive the bulk of organic transactions. They convert at the highest rate and deserve the majority of investment.

  • Top 3 on commercial category keywords still owns the click
  • Product rich snippets lift CTR 30%+ across the catalog
  • Faceted-nav governance protects crawl budget at catalog scale
  • Schema at template level unlocks rich results across all SKUs
Explore AI Search Consulting →
AEO

What you miss without AI tracking

AI engines now answer 'best X under $Y' queries directly. Brands not cited stay invisible to AI-first shoppers and lose consideration set share to competitors who started this work earlier.

  • Which AI engines cite your brand for shopping queries
  • How AI engines describe your products vs. competitors
  • Buyer comparison queries where you're invisible right now
  • Citation gaps competitors are filling while you wait
Explore AI Search Consulting →
FAQ

Frequently asked Ecommerce SEO questions.

Everything you need to know before we speak. Don't see your question? Just book a call.

Ask directly →

Sweet spot is D2C brands with 100–10,000 SKUs and large catalogs of 10K–500K SKUs across Shopify (including Hydrogen), Magento, WooCommerce, BigCommerce, Salesforce Commerce, custom CMS and headless commerce stacks. I work with both Series A+ growth-stage brands and established enterprise retail.

Strategy plus execution. Most ecommerce SEO consultants stop at audits and decks. I deliver the audit, the prioritised roadmap, and then sit with your team to ship it, technical implementation, content briefs, schema rollout, internal linking, and AI engine optimisation. Or I hand off detailed specs to your in-house dev/content folks if that's your preference.

Manual SEO doesn't scale past a few hundred SKUs. I build custom AI + automation frameworks that optimise products at scale, meta generation across thousands of SKUs, internal linking automation, schema injection at template level, content briefs generated from category research. The goal is human-quality optimisation applied consistently across the full catalog.

Faceted navigation is the single biggest SEO trap in ecommerce. My approach: audit which facet combinations have real search demand, allow-index those, canonicalise the rest, block low-value combinations from crawl entirely. Result: protected crawl budget, no thin-content penalties, and indexed pages that rank for category long-tail.

Yes, this is a core part of every modern ecommerce SEO engagement. Brand entity signals (Wikidata, Knowledge Panel), product-level schema for AI retrieval, /llms.txt strategy, and content architecture built for citation rather than just ranking. I also track your citation share against competitors across all four major AI engines so you can see the work compound.

Yes, Shopify Hydrogen, Next-commerce, Astro-commerce, Vue Storefront, Remix and similar. JavaScript rendering, edge rendering and ISR challenges are familiar territory. I'm comfortable specifying SEO requirements for engineering teams shipping modern frontends.

Technical audits start at ₹3 lakh / USD 4,000. Retainers from ₹5 lakh / USD 6,000 per month depending on catalog size, team size and scope. Strategy call is free, happy to scope before quoting.
Get in Touch

Let's grow your ecommerce
organic revenue.

🚀 Boost Rankings
📈 AI Visibility
Devendra Saini headshot
Devendra Saini
SEO & GEO Consultant · Winning Google & AI Search
Available
Response Time
Within 24 hours
Based in
Pune / Bengaluru, India
Book a Free Ecommerce SEO Audit
Tell me about your store, your catalog size and your goals, I'll come prepared.
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