specialisation

GEO Consulting, Generative Engine Optimisation

Get cited in ChatGPT, Gemini & Perplexity

GEO Consulting is for brands that want to be the answer when their customers ask AI engines a question. I engineer your entity, content, and citation architecture so ChatGPT, Gemini, and Perplexity cite you by name.

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3×
AI Citations in 90 Days
Typical client result

What's Included

Entity & Knowledge Graph optimisation

Wikidata entry, schema markup, and authoritative cross-references that establish your brand as a recognised entity.

/llms.txt & AI-crawler accessibility

Machine-readable summary file optimised for LLM ingestion, plus crawler allowances for GPTBot, ClaudeBot, PerplexityBot.

Citation architecture

Strategic content blocks designed for LLM retrieval, definitions, frameworks, and quotable insights that AI engines surface as citations.

Topical authority mapping

Cluster strategy that signals deep expertise on your category, a prerequisite for becoming an LLM-trusted source.

How It Works

01
GEO Readiness Audit

Map current AI citation rate, entity recognition, and competitive citation share.

02
Entity & Schema Foundation

Wikidata, Knowledge Graph, structured data, /llms.txt deployment.

03
Citation Content

Publish definitive, citation-worthy content optimised for LLM retrieval.

04
Track & Iterate

Monthly AI citation tracking across ChatGPT, Gemini, Perplexity. Iterate on what works.

GEO Consulting is the discipline of making your brand the answer when AI engines respond to your customers. The shift is real: 30%+ of search queries now end inside an AI engine without ever clicking a result. If your brand isn't cited there, you're invisible.

My approach is systematic, not speculative. Seven measurable layers, entity, schema, /llms.txt, citation architecture, topical authority, brand normalisation, and answer-engine optimisation. Each one tracked, each one iterated.

Frequently Asked Questions

SEO optimises for Google's ranking algorithm. GEO optimises for LLM retrieval and citation mechanisms. The signals are different, entity authority, structured data, and citation architecture matter more than keywords for GEO.
I track citation rate (how often AI engines mention your brand), citation context (positive/negative/neutral), and competitive citation share, using both manual prompt testing and automated tools.
ChatGPT, Gemini, Perplexity, and Claude as primary targets. Google SGE and Bing Copilot are tracked secondarily.

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