Hi, I'm Devendra
I’m Devendra Saini, an Indian SEO expert. Having been in the SEO Industry for a while, after testing many ranking signals, I know what works and what doesn’t. I’ve helped many startups, medium & large-scale businesses escalate their organic growth & visibility, it’s time for me to help your business propel online.
I regularly contribute my recommendations & advice to some of the largest SEO Communities, Groups & Forums, and kill FOMO! I keep up-to-date with the highly competitive search ecosystem & all the latest SEO strategies – many of which I cover on my blog in detail..
Businesses & Brands
My Experience as SEO Specialist
Presently I am dedicated to growing organic growth for Asia’s Largest Mobile Gaming Company which is Mobile Premier League, as Head of Search Engine Optimisation that includes managing visibility across Search Engines and Play Store & App Store rankings. MPL has over 80 Million users worldwide.
Before that, I worked with one of India’s fastest-growing Digital Marketing Agencies as Head of SEO Dept, where I worked with more than 100 clients across multiple categories and geographies, which includes some of the largest E-commerce, Ed-tech, Healthcare, Travel & Hyperlocal Businesses in India, USA, Europe, Australia & New Zealand.
Global Head of SEO - MPL
I am spearheading SEO & ASO Vertical for MPL which is into Real Money Gaming Industry .
Head of SEO - Obbserv
I worked as Head of Search. Managed a Team of 20+ SEO specialists & 50 active clients.
SEO Manager - Obbserv
I worked as Manager of SEO. Leading a Team of 10+ SEO specialists & 20 active clients.
SEO Consultant in India
I started as a freelance SEO Expert in India. Mostly managed Local SEO clients & Affiliate SEO Websites.
SEO SKILL SET
Trusting SEO Specialist in India isn't Easy!
I won’t deny the fact that it’s effortless for any person on the internet to claim themselves as an SEO expert, but let me give some good points to trust me & help you with SEO.
I’ve helped numerous businesses develop a result-oriented digital strategy that helped increase their rankings on Google but also provided quality traffic & consistent revenue (because ROI is what matters!).
Ranking algorithms have consistently changed themselves in the last decade. A solid understanding of evolving search intent has helped me make data-driven decisions in building my SEO strategy, eliminating chances of having any penalty from core updates.
I make consistent appearances on many SEO and digital marketing-related clubhouse podcasts, webinars, and summits. I love expressing my views and thoughts with others in the industry to showcase the results of SEO experiments that I’ve run. It also helps me benchmark myself in the industry and get many working methods, techniques & insights from other experts, which is not less than a growth hack for my strategies.
An SEO Expert's Tools Stack
Common SEO FAQ
Most frequent questions and answers
No-one can claim themselves as the Best SEO expert anywhere in the world. The only criteria you can consider a good SEO Expert is their ability to bring sustainable growth for your brand and how much results he has delivered in his past projects.
The cost of an SEO Service / Package depends on the type, competition & size of the business and the kind of growth a client or company expects to be delivered. If you want sustainable growth and do not want your site to drop traffic and rankings in the next Core Algorithm update, you will have to put in a lot of Quality Work.
SEO Costing can be divided into the following parts :
- SEO Strategy / Consultation / Management
- SEO Execution
- Quality/Expert Content Writing, Editing & Research
- Technology – Web development, UI/UX & Design
- Conversion Rate Optimisation & Inbound Marketing
- Data Analytics / Analysis
- Link Building / Outreach / PR / Brand Marketing
For Small Scale businesses, Lead Generation & Local SEO might cost somewhere between 25,000 ($400) to 1,00,000 ($1500) INR Per Month.
The whole Package of the above deliverables can range from as low as $1000/Month to $10,000 or INR 50,000 to 7,00,000 Per Month for a Medium to Large Scale business.
For Enterprise Businesses, SEO can cost as high as $10,000-$25,000 Per Month.
Local SEO is more intended towards businesses that serve their customers in regional geography. Their potential customers/target audience is specifically searching for their products and services in that specific city/area/locality.
Local SEO is for businesses Like Dentists, Clinics, Restaurants, Plumbers, etc.
Keywords that businesses want to rank would be: Dentists in New Delhi, Dentists Near me, Plumbing Service Near me, Plumbers in NYC, etc.
An SEO Expert will optimize your website & Google My Business listing to rank well on these Searches and proximity where the potential customer is searching for your product or service.
Yes, SEO is Important for every website out there, not just e-commerce. Google Search is one of the first digital touchpoints of a potential customer starting to search for information. It’s essential to rank well on Google to get your business discovered & grow a sustainable traffic channel for your online revenue growth.
Tools help us to provide data that is used to build, enhance and curate our SEO Strategy. Some tools are of utmost importance to get the correct benchmarking of data points for the success of any SEO campaign.
Tools like Ahrefs, SEMrush, Screaming Frog, Rank Trackers, Google Search Console, Google Analytics are some of the essentials for an SEO Consultant to get better results.
SEO is an $80+ Billion Industry (2019 ). After Covid, the demand has further increased. SEO is a fantastic career choice for passionate people, and I have seen people making huge revenue and money out of it.
But, You have to be very good to achieve a successful career in SEO.
Surprisingly, this question gets a lot of attention in the industry. As Long as organic results are live and visible on a search query, SEO will be there forever.
I honestly don’t see SEO being dead for at least 25 Years from now – especially when businesses are rapidly becoming more aware of it, as well as wanting to dominate their competition online.
Since SEO isn’t just one thing to implement, it’s altogether a product in itself that needs strategy, planning & seamless execution to implement. On Average, an SEO campaign can take at least 3-6 Months to Implement & deliver results by 6-9 Months for small to medium scale businesses.
It also depends on the Natural Authority & Trust of the website in the eyes of Google; in such cases, results might come very fast ( 1-2 Months ).
Well, it depends on what your current scenario is. After analyzing your competitors carefully and the nature of your business, we can develop a tentative number to increase the trust and authority of your brand.
But there is no “x” number of backlinks that can help your brand rank on Google. It all boils down to competition & the quality of links that can move the needle.
If you were getting good traffic from Google and suddenly your traffic or revenue dropped in numbers, and there is no glitch on the Technology / Analytics front, there are high chances that your site might be penalized.
Some of the alarming signs of penalty are :
- Usually, drop occurred at the time of Core – Algorithm & Spam-related updates.
- Penalty might be reported in Search Console in case of manual action
- Your site might have a Negative SEO Attack
- Your current SEO might be indulged in spam or black hat practices.